Business Analytics Program

Build a career by using business analytics to solve business problems.

In today’s data-driven world, businesses rely on analytics to make smarter decisions, improve performance, and stay ahead of the competition. With a major in Business Analytics, you’ll gain in-demand skills to solve real-world problems. You’ll learn how to use data to predict customer trends, optimize operations, reduce costs, and manage risks. Whether you’re helping a global company streamline its supply chain or supporting a startup with marketing insights, your ability to turn data into action will make you a valuable asset in any industry.

The Berkeley College Business Analytics degree program can prepare you for a career in a range of in-demand business areas, including:

  • Technology
  • Marketing
  • Finance
  • Operations
  • And others

Comprehensive preparation for a range of roles

In the Business Analytics program, you’ll use real-world technology, hands-on tools, and proven processes to learn how to turn data into powerful insights that drive smart business decisions.

The curriculum integrates critical thinking, data management, visualization, and analysis, to prepare you to pursue positions such as:

  • Logistician
  • Management analyst
  • Market research analyst
  • Operations research analysts
  • And other related roles

Here’s what sets the Berkeley College Business Analytics program apart:

  • You’ll build a strong foundation in multiple business disciplines, including management, marketing, finance, accounting, and economics.
  • You’ll master the technology used by business professionals, including analytics software, to understand, design, and utilize analytical models. 
  • You’ll learn from professors chosen for academic excellence as well as relevant professional experience. 
  • You’ll be able to customize your educational experience and stand out in the job market by choosing from one of 10 concentrations in specific business areas. 
  • With a higher ratio of business courses vs. liberal arts courses, the Berkeley College program is more career- and business-focused compared to programs at other institutions.
  • You’ll prepare for managerial roles through courses on leadership, strategic planning, and organizational behavior.
  • Flexibility—you can study on campus, online, or through a blend of both. Few other colleges offer this combination of modalities.
  • You’ll participate in a capstone course designed to apply what you’ve learned to today’s business environment.
  • You may have the opportunity to participate in an internship or job-related assignment for a valuable learning experience.

Is a Degree in Business Analytics Right for You? Find Out Now!

Take the Berkeley College Business Analytics Degree Readiness Quiz

This fun, online quiz takes 3 minutes to complete and you'll get a personalized report. Identify your strengths and social style plus the training and positions you're best suited for.

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Business Analytics Advisory Board

Photo of Jacob Boaheng

Jacob Boaheng, PhD

Photo of Amit Patel

Amit Patel

Photo of Dan Rosati

Dan Rosati

Photo of Robert Torres

Robert Torres

Photo of Kate Yayla

Kate Yayla

The details depicted in the profiles have been provided and authenticated by each Advisory Board member, who bears sole responsibility for such content.

BBA in Business Analytics Concentrations

One of the most exciting features of Berkeley College’s BBA in Business Analytics is the ability to customize the degree with one of ten exciting concentration options. This means that the degree may be tailored to match your interests, passions, and career goals, helping you stand out in a competitive job market.  The concentration options are listed below:

Each concentration is comprised of a four-course (12-credit) sequence or a five-course (15-credit) sequence, which replaces the existing electives.

* SHRM Academic Alignment Program are recognized as Society for Human Resources Management (SHRM) academic partners and as such, are seen as a top choice for students seeking a career in Human Resources. Students enrolled in a SHRM HR aligned program are provided with the opportunity to earn their SHRM-CP credential prior to graduating, providing them with a competitive advantage in the job market.

Career Opportunities

Careers in Business Analytics

With a focus on critical thinking, data management, and predictive analysis, you’ll be prepared to take on roles such as:

  • Logistician
  • Management Analyst
  • Market Research Analyst
  • Operations Research Analyst
  • And more dynamic careers

Join a program that goes beyond the basics, empowering you to make data-informed decisions that drive business success. Your path to a high-impact career in analytics starts here!

Catalog

Business Analytics Program

You’ll find additional information in our Catalog, including the different degrees offered, descriptions of the courses you’ll take, the department faculty, and much more. You can always live chat or contact us with questions.

Faculty

Headshot of Rosemarie McLaughlin (Chair)

Rosemarie McLaughlin (Chair)

Locations Offered

The Business Analytics BBA degree program is offered by Berkeley College New Jersey and Berkeley College New York. The Business Analytics program courses are offered online and as identified in the Course Schedule for each semester.

Frequently Asked Questions: Business Analytics

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