Marketing focuses on understanding consumers and developing strategies to promote products, services, and ideas. It includes areas such as market research, branding, advertising, public relations, digital and social media, product development, pricing, distribution, and promotional strategy.

What concentrations are available in the Marketing BBA program?

Students pursuing the Marketing BBA may complete the degree with or without a concentration. Current concentrations include Artificial Intelligence and Machine Learning, Business Analytics, Compliance, Digital and Social Media, Entrepreneurship, Graphic Design, Human Resources Management, Information Systems Management, Management Accounting, Project Management, and Supply Chain Management.

How are Marketing skills used in today's industries?

Marketing skills are used to understand consumer behavior, conduct research, develop brands and products, plan promotional campaigns, manage digital and social media, select media channels, and communicate with target audiences. These skills are used across industries in areas such as advertising, public relations, sales, product development, research, social media, and global marketing.

Marketing Programs

Marketing Associate in Applied Science Degree (AAS)
Marketing Bachelor of Business Administration Degree (BBA)
Marketing Concentrations

Learn to think strategically and creatively with a Marketing degree from Berkeley College.

Every great product, service, or idea needs effective strategy, communication, and implementation to capture attention, build desire, and prompt consumers to act. In today’s competitive global marketplace, organizations are spending more and more on winning the hearts and minds of consumers via marketing strategies such as social media, branding, marketing research, and new product development.

In the Marketing program at Berkeley College, you’ll learn to generate creative solutions to marketing problems through integrated communications, using tools in the “promotional toolbox,” such as advertising, public relations, sales promotion, and personal selling. You’ll be exposed to all areas of marketing through a project-based curriculum developed with input from advisory boards of industry experts with particular emphasis on excellent oral and written communication skills, practical experience through coursework and hands-on learning, and technology used in various aspects of marketing. The program covers:

Market and consumer research
Strategic positioning
Creative development and execution
Brand management and new product development
Media planning and execution across all current traditional and digital media

Here’s what sets the Berkeley College Marketing program apart:

You’ll take a 360° look at integrated marketing, along with a specialized focus on traditional and emerging marketing
You’ll get hands-on learning from accomplished instructors with professional marketing experience
You’ll network through student chapters of industry associations
You’ll participate in a capstone project designed to put theory into practice
You’ll benefit from proximity to New York City, one of the marketing centers of the world and frequent guest speakers and special industry-related events
You may have the opportunity to participate in an internship or job-related assignment for a valuable learning experience
You’ll be able to seamlessly transition between Associate’s and Bachelor’s degrees

Is a Degree in Marketing Right for You? Find Out Now!

Take the Berkeley College Marketing Degree Readiness Quiz

This fun, online quiz takes 3 minutes to complete and you'll get a personalized report. Identify your strengths and social style plus the training and positions you're best suited for.

Get Your Marketing Degree Readiness Score Now »

Accreditation

The Larry L. Luing School of Business® at Berkeley College has received specialized accreditation for its business programs through the International Accreditation Council for Business Education (IACBE) located at 11960 Quivira Road in Overland Park, Kansas, USA. For a list of accredited programs please view our IACBE member status page.

Concentrations allow you to specialize in a particular area of interest that can complement your Marketing degree.

The Bachelor of Business Administration (BBA) degree program in Marketing at Berkeley College offers different areas of specialization—known as Concentrations—that allow you take a series of focused elective courses that can help enhance your marketability in the professional world. Concentrations will be noted on your transcript upon completion of the degree.

Marketing Concentrations are offered in:

Each concentration is comprised of a four-course (12-credit) sequence or a five-course (15-credit) sequence which replaces the existing electives.

* SHRM Academic Alignment Program are recognized as Society for Human Resources Management (SHRM) academic partners and as such, are seen as a top choice for students seeking a career in Human Resources. Students enrolled in a SHRM HR aligned program are provided with the opportunity to earn their SHRM-CP credential prior to graduating, providing them with a competitive advantage in the job market.

Career Opportunities

Graduates pursue positions in such careers as:

Distribution
Global Marketing
Product Development
Promotion
Research
Social Media

Catalog

Marketing Programs

You’ll find additional information in our Catalog, including the different degrees offered, descriptions of the courses you’ll take, the department faculty, and much more. You can always live chat or contact us with questions.

Michael Kipness (Chair)

Professor Kipness' profile

Kim Malcolm

Professor Malcolm's profile

Locations Offered

The Marketing BBA and AAS degree programs are offered by Berkeley College New Jersey and Berkeley College New York. The Marketing program courses are offered online and as identified in the Course Schedule for each semester.

Frequently Asked Questions: Marketing

The Berkeley College Marketing programs combine a broad foundation in marketing with career-focused, hands-on learning. Students learn from instructors with professional marketing experience, work on project-based assignments, participate in a capstone project, and may gain additional experience through internships, industry events, guest speakers, and student chapters of professional associations.

The Marketing degree program provides a strong foundation in broader marketing principles, taking a 360° look at integrated marketing communications, along with a specialized focus on traditional and emerging marketing. Courses are designed to help students develop the skills and abilities that are relevant in today’s marketplace.

The program also covers:

Market and consumer research
Strategic positioning
Creative development and execution
Media planning and execution across current traditional, digital, mobile, and social marketing vehicles

The program offers students a seamless transition between an Associate’s and Bachelor’s degree.

Berkeley College offers an Associate in Applied Science in Marketing and a Bachelor of Business Administration in Marketing. The AAS program provides a foundation in marketing and business, while the BBA program builds on that foundation with additional advanced marketing and business coursework. Berkeley College also provides a seamless transition from the Associate’s degree to the Bachelor’s degree.

Many Berkeley College programs include an internship, job-related assignment, or practicum for a valuable learning experience.

Students will engage in:

Hands-on learning from accomplished instructors with professional marketing experience
The ability to participate in, and make connections through, student chapters of several industry associations
Participation in a capstone project designed to put theory into practice

Employment of marketing specialists such as marketing research analysts is expected to grow 19 percent through 2024, faster that the average for all occupations.*

There are many entry-level positions in the following:

Advertising
Promotions
Marketing
Public relations

Marketing and communications management positions often require a Bachelor’s degree in addition to three to five years of on-the-job experience. With internet-based advertising becoming more important, marketing specialists who can navigate the digital world should have the best job prospects.

Source: Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook*
*National statistics and projections that might vary by location.

Ane Wangen

Berkeley College Alumna

“If you wish to attend a college that genuinely cares about your success, and provides you with all of the information, and help needed to pursue your college degree, then Berkeley College is the perfect choice.”