What is General Business?

General Business provides a broad foundation in key areas of business, including management, finance, marketing, business law, operations, and strategy. The field is designed for students who want flexibility to explore different business functions and prepare for a variety of roles and industries.

What will I learn in the General Business degree program at Berkeley College?

This flexible General Business degree program allows students to study in a variety of business areas related to a range of employment opportunities. Courses expose students to various areas of business, including: Principles of management Finance Business law Marketing The career-focused education combines a background in business theory with practical know-how based on real-world situations. The program offers a well-rounded business curriculum that is ideal for students with transfer or prior learning credits.

Are there opportunities for internships, networking, or hands-on experience?

Yes. General Business students may have opportunities to participate in internships or job-related assignments for practical experience. Students benefit from guest speakers and industry events and can also build professional connections through student chapters of professional associations, student clubs, faculty, alumni, and other industry-related activities.

How are General Business skills used in today’s industries?

General Business skills are used across industries to manage people and operations, support marketing and finance, solve business problems, analyze information, develop strategies, and improve organizational performance. A broad business background can be applied in areas such as management, operations, marketing, finance, human resources, production, and business analytics.

What kinds of jobs can I get with a General Business degree?

Graduates of the General Business program may pursue opportunities in areas such as management, leadership, production, operations, marketing, finance, business analytics, human resources, sales, and customer service across a wide range of industries.

General Business Program

General Business Bachelor of Business Administration Degree (BBA)
General Business Concentrations

The Berkeley College General Business program can give you a broad base of powerful business knowledge.

The program and faculty emphasize critical thinking and problem-solving skills. You’ll learn in an environment that simulates global business markets, where you’ll have opportunities to work on projects that are focused on community engagement, as well as the chance to study under the guidance of experts on special topics such as data mining, negotiations, business, and society. You’ll gain the necessary skills for the competitive marketplace and also have the option of continuing your education or exploring different roles and industries.

Here’s what sets the Berkeley General Business program apart:

You’ll get hands-on instruction from professors with professional experience who also offer close, personal attention and tutoring outside of the classroom
You’ll train with the current technology used in business
You’ll have access to tutoring services, workshops, and seminars through the Center for Academic Success
You can choose an online BBA option that offers the opportunity to take concentrated courses in seven-week intervals
You may have the opportunity to participate in an internship or job-related assignment for a valuable learning experience
You’ll have exceptional networking opportunities through faculty and alumni connections

Is a Degree in General Business Right for You? Find Out Now!

Take the Berkeley College General Business Degree Readiness Quiz

This fun, online quiz takes 3 minutes to complete and you'll get a personalized report. Identify your strengths and social style plus the training and positions you're best suited for.

Get Your General Business Degree Readiness Score Now »

Accreditation

The Larry L. Luing School of Business® at Berkeley College has received specialized accreditation for its business programs through the International Accreditation Council for Business Education (IACBE) located at 11960 Quivira Road in Overland Park, Kansas, USA. For a list of accredited programs please view our IACBE member status page.

Concentrations allow you to specialize in a particular area of interest that can complement your General Business degree

The Bachelor of Business Administration (BBA) degree program in General Business at Berkeley College offers different areas of specialization—known as Concentrations—that allow you take a series of focused elective courses that can help enhance your marketability in the professional world. Concentrations will be noted on your transcript upon completion of the degree.

General Business Concentrations are offered in:

Each concentration is comprised of a four-course (12-credit) sequence or a five-course (15-credit) sequence which replaces the existing electives.

* SHRM Academic Alignment Program are recognized as Society for Human Resources Management (SHRM) academic partners and as such, are seen as a top choice for students seeking a career in Human Resources. Students enrolled in a SHRM HR aligned program are provided with the opportunity to earn their SHRM-CP credential prior to graduating, providing them with a competitive advantage in the job market.

Career Opportunities

Through input from industry advisory boards and a faculty with real-world experience, the Berkeley College General Business program can provide you with the knowledge, motivation, and learning experience to prepare for a variety of careers.

Potential Careers in General Business:

Management
Leadership
Production
Operations
Marketing
Finance
Business Analytics
Human Resources

Catalog

General Business Program

You’ll find additional information in our Catalog, including the different degrees offered, descriptions of the courses you’ll take, the department faculty, and much more. You can always live chat or contact us with questions.

Diane Nolan (Chair)

Professor Nolan's profile

Locations Offered

The General Business BBA degree program is offered by Berkeley College New Jersey and Berkeley College New York. The General Business program courses are offered online and as identified in the Course Schedule for each semester.

Frequently Asked Questions: General Business

The Berkeley College General Business BBA program combines a broad business education with career-focused, hands-on learning. Students learn from faculty with professional experience, use current business technology, work on real-world and community-focused projects, and may participate in internships or job-related assignments. Students also benefit from networking opportunities through faculty and alumni connections.

This flexible General Business degree program allows students to study in a variety of business areas related to a range of employment opportunities. Courses expose students to various areas of business, including:

Principles of management
Finance
Business law
Marketing

The career-focused education combines a background in business theory with practical know-how based on real-world situations. The program offers a well-rounded business curriculum that is ideal for students with transfer or prior learning credits.

Students can tailor the General Business BBA program through concentrations in Artificial Intelligence and Machine Learning, Business Analytics, Compliance, Digital and Social Media, Entrepreneurship, Human Resources Management, Information Systems Management, Management Accounting, Project Management, and Supply Chain Management. Concentrations allow students to complete a focused sequence of courses in an area that aligns with their interests and career goals.

Taylor Peel

General Business Student

“Enroll, take the risk. For me it has been worth it. Berkeley is a very understanding school with a high level of education. The tutoring service makes it easier to do well.”